"...we are not making any announcements at E3. I've always said a 10-year life cycle for PS3, and there is no reason to go away from that."

Kaz Hirai, Sony’s Executive Deputy President, finally dispelling rumors of the PS4’s announcement at E3 2012.  This news is a crushing blow to consumers distraught over having hundreds of dollars lined up in their wallet with nowhere to go.

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