“It’s very simple to me: There’s no such thing as not being able to annualize a franchise. If it’s...

“It’s very simple to me: There’s no such thing as not being able to annualize a franchise. If it’s good, people will come.”

Ubisoft’s North American executive director Laurent Detoc in an interview with Gamasutra.

Evidently, Ubisoft doesn’t believe in such a thing as franchise fatigue. Even if the product is consistently good year after year, excitement for a series will wane and you run the...

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