Stop Calling It the Xbox 720, Start Calling It the 'Durango'

Catchy, right?  Microsoft must’ve felt the gaming press’ nickname for their new-gen console was starting to stick.  Thusly, the monolithic console manufacturer has revealed their own special codename: the Durango.

If the moniker conjures images of the Mexican state bearing the same namesake, you’re a liar.  We all thought of the car.  It’s okay to admit car advertising is seared into your brain – that damage is there to stay.  Speaking of irrevocable damage, ever notice your head snaps up every time a notification chimes on Xbox?

Now you will.

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